u777 Privacy Policy

1 Who We Are

u777 is an online sports betting and casino entertainment platform available at u777.plus. The platform provides cricket betting, PSL markets, live casino games, slots and related entertainment services to adult users in Pakistan.

References to "u777", "we", "us" or "our" throughout this Privacy Policy refer to the u777 platform and the team responsible for operating it. References to "you" or "your" refer to any individual who accesses, registers on or uses the u777 platform in any capacity.

This Privacy Policy applies to all data collected through the u777 website, the u777 mobile app and any related communications channels including live chat support and email correspondence.

2 Data We Collect

u777 collects personal data in three main ways: information you provide directly, information generated by your use of the platform and technical information collected automatically.

Information you provide directly:

• Full name as it appears on your identification document
• Date of birth
• Email address
• Mobile phone number
• Pakistani National Identity Card (CNIC) number or equivalent document details, submitted during verification
• Payment method details — such as your JazzCash or Easypaisa account number or bank account details used for deposits and withdrawals
• Communications you send to our support team via live chat or email

Information generated by your platform activity:

• Betting history, including sports markets, stakes and outcomes
• Casino game history
• Deposit and withdrawal transaction records
• Bonus and promotion activity
• Account login timestamps and session duration
• Responsible gaming settings and tool usage

Technical information collected automatically:

• IP address and approximate geographic location
• Device type, operating system and browser version
• Pages visited on u777 and time spent on each
• Referral source (how you arrived at the platform)
• Cookie and session data (see Section 5)

3 How We Use Your Data

The table below summarises the main purposes for which u777 uses your personal data and the basis on which each use is justified.

u777 does not use your personal data to make automated decisions that significantly affect you without human review. If you have concerns about how a particular decision affecting your account was made, you can raise this with the support team.

4 Payment Data

When you make a deposit or request a withdrawal on u777, your payment is processed through your chosen provider — JazzCash, Easypaisa, Raast, bank transfer or another supported mobile wallet. These providers have their own privacy policies and data handling practices.

u777 receives confirmation of payment completion and basic transaction details necessary for account crediting and record-keeping. Full card or wallet credentials are handled directly by the payment provider and are not stored on u777 servers.

Transaction records — amounts, dates, payment method type and processing status — are retained by u777 for financial record-keeping and anti-money laundering compliance. These records may be reviewed during account verification or if a payment dispute arises.

u777 will never ask you to share your JazzCash PIN, Easypaisa mobile banking password or any banking security credentials through our platform, live chat or email. If anyone claiming to represent u777 requests such information, do not share it and contact our support team immediately.

5 Cookies and Tracking

u777 uses cookies and similar tracking technologies to keep the platform functional, remember your preferences and understand how users navigate the site. Cookies are small text files stored on your device when you visit a website.

The types of cookies used on u777 include:

• Essential cookies: Required for the platform to function. These include session management cookies that keep you logged in and remember your active bet slip. These cannot be disabled without breaking core platform functionality.
• Preference cookies: Store your display preferences such as language settings and odds format. These help personalise your experience across sessions.
• Analytics cookies: Collect aggregated, anonymised data about how users interact with the platform — which pages are visited most, where users drop off, and how long sessions last. This data is used to improve the platform and fix usability issues.
• Security cookies: Help detect and prevent fraudulent activity by identifying unusual login patterns or suspicious device changes.

You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using u777, but some features may behave differently. Note that clearing cookies will log you out of your active session.

6 Sharing Your Data

u777 does not sell, rent or trade your personal data to third parties. Data is shared only in the following limited circumstances:

• Payment processors: JazzCash, Easypaisa, Raast and bank transfer partners receive the transaction data needed to complete deposits and withdrawals. These providers process data under their own privacy policies and applicable financial regulations.
• Identity verification providers: Where third-party verification tools are used to authenticate CNIC documents, the minimum data required for that verification is shared with the provider. Verification data is not retained by the provider beyond the verification process.
• Game providers: Live casino and slot game providers receive a session token and stake data necessary to run the game. They do not receive your full account or payment details.
• Fraud prevention services: Aggregated device and activity data may be shared with fraud detection partners to identify and block suspicious behaviour across the platform.
• Legal obligations: u777 may disclose personal data if required to do so by applicable law, court order or in response to a valid request from a law enforcement authority.

Any third party that receives data from u777 is required to handle it securely, use it only for the stated purpose and not share it further without authorisation. u777 does not transfer personal data to parties located outside of the operational regions covered by the platform's data handling agreements.

7 Data Retention

u777 retains personal data for as long as your account is active and for a defined period after account closure. The retention periods for different data categories are as follows:

• Account registration data (name, email, mobile number): Retained for the lifetime of the account and for up to 5 years after closure for fraud prevention and record-keeping purposes.
• Identity verification documents (CNIC details): Retained for up to 5 years after account closure in line with standard anti-money laundering record-keeping practice.
• Transaction records (deposits, withdrawals, bet history): Retained for up to 7 years after the transaction date for financial record-keeping purposes.
• Support communications (live chat logs, email records): Retained for up to 2 years from the date of the last communication unless a dispute or investigation requires longer retention.
• Analytics and usage data (aggregated, anonymised): May be retained indefinitely in aggregated form as it cannot be linked back to an individual.

When the applicable retention period expires, personal data is securely deleted or anonymised. If you request early deletion of your data, u777 will action the request for all data categories where retention is not required by law or operational necessity.

8 Your Rights

As a u777 account holder, you have the following rights in relation to your personal data:

• Right to access: You can request a copy of the personal data u777 holds about you. Requests will be fulfilled within a reasonable timeframe, typically within 30 days.
• Right to correction: If any of your personal data is inaccurate or out of date, you can request that it be corrected. Basic account details such as your email address or phone number can be updated directly through the account settings section.
• Right to deletion: You can request that u777 delete your personal data. Requests are reviewed against retention obligations — data that must be kept for legal or fraud prevention reasons cannot be deleted before the applicable retention period ends, but all other data will be removed.
• Right to restrict processing: In certain circumstances, you can request that u777 stop actively using your data while retaining it — for example, if you are disputing the accuracy of the data held.
• Right to object: You can object to the use of your data for direct marketing at any time. You can also object to processing based on legitimate interest, though this may affect certain platform functions.
• Right to opt out of marketing: If you have previously consented to receiving promotional emails or platform notifications, you can withdraw that consent at any time through your account notification settings.

To exercise any of these rights, contact u777 support via live chat. Requests are handled by a member of the team and will not be actioned by an automated system alone. We may ask you to confirm your identity before processing a data request.

9 Children's Privacy

u777 is strictly an adult platform. Registration and use of the platform is only permitted for individuals who are 18 years of age or older. u777 does not knowingly collect personal data from anyone under the age of 18.

If we become aware that an account has been registered by someone under 18, the account will be closed immediately and any associated data will be deleted in accordance with our data retention policy. If you believe a minor has registered an account on u777, please contact our support team so the matter can be investigated promptly.

Parents and guardians who are concerned about underage access to online betting platforms are encouraged to use parental control software on shared devices and to review the responsible gaming resources available on the Responsible Gaming page.

10 Security Measures

u777 takes the security of your personal data seriously. The following technical and organisational measures are in place to protect your information:

• SSL/TLS encryption: All data transmitted between your browser or app and u777 servers is encrypted in transit using current SSL/TLS protocols.
• Password hashing: Account passwords are hashed using a one-way algorithm before storage. u777 staff cannot read your password in plain text.
• Access controls: Access to personal data on u777 systems is restricted to staff members with a legitimate operational need. All access is logged and monitored.
• Two-factor authentication: Additional login verification is available for account holders who want an extra layer of security on their u777 account.
• Fraud detection systems: Automated systems monitor account activity for signs of unauthorised access or unusual transaction patterns and flag suspicious behaviour for manual review.
• Regular security reviews: u777 conducts periodic reviews of its data security practices and updates them in response to emerging threats and industry best practice.

No online system can guarantee absolute security. In the unlikely event of a data breach that affects your personal data, u777 will notify affected users and take immediate steps to contain the breach and prevent further exposure.

You also play an important role in keeping your account secure. Use a strong, unique password for your u777 account, do not share your login credentials with anyone, and log out of shared devices after use.

11 Changes to This Policy

u777 may update this Privacy Policy from time to time. When significant changes are made — for example, changes to what data is collected, how it is used or who it is shared with — we will notify users through the platform before the changes take effect.

Minor updates such as formatting corrections, clarifications or non-material adjustments may be made without specific notification. The "Last Updated" date at the top of this page reflects the date of the most recent revision so you can always tell when the policy was last changed.

If you continue using u777 after a policy update has been communicated, your continued use is taken as acceptance of the revised policy. If you do not agree with the updated policy, you should stop using the platform and contact support to close your account and request data deletion.

12 Contact Us

If you have questions about this Privacy Policy, want to exercise any of your data rights or have concerns about how your personal information is being handled, please get in touch with the u777 support team.

The fastest way to reach us is through the live chat feature available on the platform, which is staffed 24 hours a day, 7 days a week. You can also reach us by email — our support address is displayed in the footer of this page.

We aim to respond to all privacy-related requests and queries within 5 business days. Complex requests — such as full data access requests or deletion requests requiring a review against retention obligations — may take up to 30 days and we will let you know if that is the case.

For general account support, bonus queries or betting questions, please also use the live chat — the team handles all account-related topics in one place.